A schedule and rules for responding to inquires is a must.
Interview local residences in a neighborhood about the reasons they love living there.
Use Youtube -- embedding a Youtube video on each page is great.
When you started your real estate website, you probably envisioned having a site that would capture more real estate leads, and more specifically, you were ready to land more listing and buyer leads.
So today, I’ve put together a list of 50 battle-tested ways for you to get more leads from your website right now. Put them into action and let me know what worked best for you.
If you don’t have a real estate website yet, I still encourage you to read on. The web is taking over real estate, and it’s time to be proactive and change with it. These tips will show you just how powerful a real estate website can be in your lead generation arsenal.
Now, let’s get some leads.
1. Post a blog post in Facebook groups about DIY home tips or your local area.
2. Contact your favorite vendors and have them link to you on a resources page.
3. Partner with neighborhood associations, and get links on their websites.
4. Upload reviews of local attractions.
5. Write and publish posts for tourists and visitors.
6. Add testimonials to your website. Make them easy to read and easy to find.
7. Ask for comments on blog posts. The more comments you get; the better you’re doing.
8. Give away your email address readily. Yes, you might get a few more spam emails. But your visitors hate contact boxes, and easy-to-find emails improve conversion.
9. Give to get: You want to give away as much value as possible. Blog posts are a great way to give value. Write things like: “The Top 10 Ways To Sell Your Home For More,” and people will instantly trust you more.
10. Google your name, business name and any associates. Does the right address, name, phone number and image come up? Do this on Google Maps, Mapquest, Apple Maps and Yellowpages. People will research you. Control what they find.
11. Partner with local businesses and give away a prize to everyone that submits a name, address and phone number to the raffle. Place the signups in all the offices you partner with.
12. Web leads need to be called, texted or emailed ASAP. These people were probably on your website for under two minutes. Contact them right away before they forget about your site.
13. Be personal: It’s tempting to outsource blogging and to make blogs like “The Best Real Estate Tips For 2015.” Don’t be boring. Tell people your personal story. Engage them.
14. Be consistent in what you choose to do. No, you don’t have to blog or be on social media daily. But pick a schedule, and stick with it. This is the only way to get better and see results.
15. Have your face on every page. Branding and repetition matter. Make sure potential clients know who you are and what you look like.
17. Keep your site updated. It’s a pain, but you should update the design of your site at least every three years. That’s how quickly the internet changes. Don’t get left behind.
18. Local and specific win. Your website needs to have articles for buyers and sellers. It needs to have a local IDX search. You should write about local things. People now respond best to articles that feel like they were written just for them.
19. Be responsive within reason: It’s important to contact web leads back quickly. But you should set hours for yourself so you don’t let it run your life. A schedule and rules for responding to inquires is a must.
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